Entrepreneurship is defined in the Oxford dictionary as “the activity of setting up a business or businesses, taking on financial risks in the hope of profit.” Other Google searches led to the Wikipedia definition as “entrepreneurship is viewed as change, which may include other values than simply economic ones.” George Washington was described as the first entrepreneur in Virginia with his revolutionary farming operation viewed as a business. But it was Benjamin Franklin who is ultimately considered the first in American entrepreneur described as “a very savvy businessman who knew how to commercialize the fruits of his fertile mind.” Another great would be P. T. Barnum with “The Greatest Show on Earth,” which is a favorite story of mine. He changed modern advertising. This repeated theme of change intrigued me. Most people resist change, but it seems to be the nature of the entrepreneurial spirit to embraces it.

I have always been a fan of history, however, with the current state of affairs, I started to contemplate how our core values may change through the times. After HBO Max decided to remove Gone With The Wind from their selections because they wanted to add “historical context”, my curiosity began. At first blush, I assumed a value is a value, but after some reflection, I concluded that the interpretation of that value can be a reflection of the changing times. Our family has determined our core values to be Family, Integrity, Knowledge and Perseverance. Let’s take a historical perspective on each one to see if they have evolved through the generations.

After more than 30 days of the “Stay At Home’ order, we all are striving to get back to a routine. Rolling out of bed in our pajamas to start our work day from home has become tiresome. Many people are bored, irritable and even depressed being cooped up in their home, but too scared to venture out even for necessities. As I sit here this rainy morning contemplating my day, I wonder what will be on my to do list. Although I feel I am one of the fortunate ones living on a beautiful 280 acre farm, my life, as with everyone else’s, has been turned upside down. We are told to sit on the couch and don’t go outside to do our part in flattening the curve. But as another year is quickly racing by, we must not let our goals and dreams get derailed be a pesky pandemic. Let’s look at this black swan event as an opportunity to accomplish some of our goals that we might not of had time for before.

Social Distancing, Coronavirus, Quarantined are all things we have become too familiar with these last couple of weeks. Businesses and schools are closed, hospitals are overburdened, and we are struggling to find a new normal. We are scrubbing our hands, keeping six feet apart in groups of ten or less all in an effort to “flatten” the statistical curve of the virus. We have become a society of hoarders by clearing out grocery shelves of paper towels, cleaning products, toilet paper and the elusive hand sanitizer. People are binge watching movies, old TV shows or obsessively watching the latest news since we are being told to be a couch potato. Someone sneezing in a public place is as frightening as a person with leprosy. To combat our worst fears, the human spirit is discovering creative ways to entertain themselves. Teddy bear hunts are being developed and song parodies are going viral on social media. Although some have extra time on their hands, others need to adapt to their working environment in the confines of their abode. Some even have to juggle the additional chore of homeschooling. But through this confusion, a question occurred to me. While everyone is working from home and if this is our new normal, how can we keep our family bond if we aren’t physically together? At this moment during the Pandemic of 2020, can technology be an effective tool to keep your family productive, connected and informed?

What does Henry Ford, Charles Schwab, Richard Branson, David Murdock, Steve Jobs, Ted Turner, Walt Disney and Nelson Rockefeller have in common? If you guessed they are all entrepreneurs or all millionaires, you would be right. But you might not have realized they are all Dyslexic, the new superpower or as some researchers say, a “desired difficulty”.

After reading various articles on how family businesses can accommodate this disability, I became confused then irritated. Why did the authors think it was a problem that had to be fixed instead of a gift to be nourished? And why did so many successful businesspeople flourish when society believes it is a disability?

Sharing history of the family or the family business doesn’t have to be dull, divisive or disregarded. It starts with a little preparation to elicit ancestral tales and delightful personal stories. A bit of creative flair can start a conversation leading to a remembrance of life lessons and values to be passed down to future generations. To keep the discussion appealing, start with the presentation. Here are some ideas: